WAKEUP Theatre wants our audience to ‘wake up to the world that we live in’, and like all theatre companies we needed to create an attractive, illustrative demonstration that portrays our powerful manifesto.

Ideas began to emerge once we had settled on our company name. We needed to create pictures specifically for our Facebook and Twitter accounts, something that would catch people’s eyes and optimise what our company stands for.

Here are the first few ideas which were generated once we had our company name finalised:

These preliminary ideas were simple yet bold; they advertised our company name and the eye and speech bubbles were an effective metaphor for ‘WAKE UP’. We thought that the eye acted as a strong metaphor or representation of our message, however these feelings were not shared in our focus group, so we felt it necessary to play with some more ideas.

Our next generation of logos were more colourful than before, but we still felt that they were not visually strong enough to represent our company so we enlisted the help of a design student hoping that some expertise would bring something new to the table.

As ideas for the production became more clear, so did the logos. Once we agreed we were going to produce ‘Fallout’ by Roy Williams (focusing solely on knife crime which would involve us working with statistics and numbers) the idea that an alarm clock would take centre stage in all our illustrative advertisements became a strong metaphor for our catchphrase and theatre company name – WAKE UP. A few more ideas were produced and we eventually decided on a final two which we would use on our Facebook, blog and Twitter page to promote our company.

 

 

Here are our final two designs which will advertise our company on our social networking sights:

Profile Photo:

We decided that this would be the final logo for our profile photos and advertisement purposes because of the effective simplicity. As said previously, the alarm clock is a clear strong metaphor for our catchphrase and the black on white design provides racial tendencies which are a reoccurring theme throughout our production.

 

Cover Photo:

Using this as our cover photo on Facebook, Twitter and for advertisement purposes is again, effective because of the strong metaphor and effective simplicity. The digital writing, which also portrays the design of a digital alarm clock will be present throughout our production, providing knife crime statistics.